BAIT SHOP

Live Bait & Fishing Gear in Belfast, VA

Your Local Source for Everything Fishing in Russell County

Looking for the best live bait and fishing gear in Southwest Virginia? Bait Shop in Belfast is your go-to destination. We’re fully stocked with fresh bait, rods, reels, hooks, and gear from trusted brands anglers know and love. Whether you’re casting in the Clinch River or heading to Hidden Valley Lake, we’ve got what you need to catch more fish — and enjoy the experience while you’re at it.

Stop in today or give us a call to check bait availability or ask about gear!

About Bait Shop

About Bait Shop

Locally owned and operated in the heart of Belfast, Bait Shop has become a favorite stop for anglers of all skill levels. We’re proud to serve the greater Russell County area with reliable products, a welcoming atmosphere, and honest fishing advice.

We believe a good day on the water starts with quality bait and dependable equipment. That’s why we handpick the brands we carry and make sure everything we sell meets the needs of serious and weekend fishermen alike.

Fresh Live Bait – Always in Stock

Our bait is kept healthy and ready for action. We carry a wide variety so you can match what’s biting in the rivers, lakes, and ponds across the region:

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Minnows

 Shiners, Tuffys, Goldfish,

Black Salties

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Trout & Cold-Water Species

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Specialty Baits

Eels, Leeches

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Worms

Night Crawlers, Butter Worms, Red Worms,

Meal Worms

Need help choosing the right bait? We’re happy to help based on your target catch and fishing spot.

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Zero

Shimano

Shimano

Rods & Reels

Top Fishing Gear & Brands We Carry

We stock a wide selection of fishing gear, so whether you're into finesse fishing, topwater action, 

 trolling deep lakes — you're covered.



Rods & Reels

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A fishing rod and reel on a white background
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Two fishing rods and a fishing reel on a white background.
A green and black fishing rod with a green handle
Two fishing rods and a fishing reel are on a wooden table.
A person is holding a fishing rod and reel in their hands
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Fishing Line

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A spool of blue pe braided line super power 300m
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A spool of reaction tackle super strong 100 % pe braided line
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Hooks

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A package of gamakatsu octopus se 4x strong hooks
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Top Fishing Gear & Brands We Carry

We stock a wide selection of fishing gear, so whether you're into finesse fishing, topwater action, 

 trolling deep lakes — you're covered.



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Soft Plastics & Worms

Zoom, Keitech, Yum, Missile, Damiki, Robo Worm, Z-Man, Reaction Innovations, Nikko, Yamamoto, Bobby Garland, Kalin's, Little Lucy, Appalachian Bait

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Hard Baits & Crankbaits

Berkley, Strike King, Rapala, Bandit, Spro, Jackall, Norman, Heddon, Rebel, River2Sea, Savage Gear, IMA, Yo-Zuri

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Inline Spinners & Jigs

Panther Martin, Joe Flies, JS2, Freaky Franks, Great Lakes, Mike's, Little Joe's

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Whether you’re finesse fishing with a Ned rig or working topwater frogs, we’ve got what the fish are biting on

Why Anglers Choose Bait Shop

We’re not just a stop — we’re part of your fishing trip. If you’re not sure what’s working locally, just ask. We know these waters and we’re happy to share.

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 Fresh, Reliable Bait

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Locally Owned & Operated

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Trusted Brands in Stock

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Friendly, Knowledgeable Help

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Easy to Find – Right Off Belfast Mills Rd

What Our Customers Say

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Great service just message and get great response every time, great service and awesome deals,always support small businesses!

Trish Bunn

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Great guy with awesome prices fair and honest!

Chad Charles

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Great prices, nice variety, and friendly service. A local small businesses I'll continue to support!

Garrett Toler

Visit Us

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Call us at

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Our address

43 Belfast Mills Rd, Cedar Bluff, VA 24609

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Opening hours

Mon/Wed/Fri: 8 AM – 5 PM

Saturday: 7 AM – 5 PM

Closed: Tue, Thu, Sun

Contact Us

Call or Stop In Today

Whether you’re gearing up for your next big catch or need a quick bait refill, Bait Shop in Belfast has you covered. Stop by, stock up, and get fishing!